Client
PepsiCo
Company
Missouri Creative
Role
Graphic Design
Skills
Packaging, Visual Identity, Branding
PEPSI
This was the most exciting project i had the chance to work on during my internship. Indeed, for the first part of the project, we were challenged by PepsiCo to develop a new packaging line for their new flavours. The idea and strategy behind this project was to develop an indulgent line that would target the Gen Z population. Therefore, we came up with three routes: 360 sensory satisfaction, fuse and express your taste. I was tasked to develop 2 ideas for each route. Thus, i designed a vibrant and dynamic aesthetic that would represent the feeling of the customer as they try the new flavours. Moreover, i also tried to convey a message a bit satisfying and delicious that would trigger the senses mentally of the customers.
The other part of the project was to redesign the packaging and logo of PesiMax for the Uk population. Thus, i try to associate the different logos experimentation with various background that would expand beyond the can as they would come alive.
