Client
Blu
Company
Missouri creative
Role
Graphic Design
Skills
Packaging, Branding, Visual Identity
BLU eCigs
For this project, we were asked to develop a new packaging for the electronic cigarette brand Blu. The creation of the packaging was divided within three routes. Each route had his own personality.
Thus, I was in charge of developing the second route, which aimed to represent well-being and mindfulness. The challenge here was to use the colour of the brand and their association to specific flavours or object. Hence, I created different patterns using their triangle and gradients to differentiate each pack from one another. On top of that. I had to design the customer journey from their website to in-store visual merchandising and at home delivery.
